PRODUCT DESIGNER
Most design problems are actually research problems.
I solve both.
I solve both.
UX & Product Designer based in Bangalore, India. 4 years specialising in e-commerce, retail, and edtech. I've redesigned checkout flows, built POS systems from scratch, and revamped homepage for millions of users all backed by research, all tied to outcomes.
Featured Works
A curated collection of design projects and visual stories.
THE ARCHIVE
Not every idea starts in Figma. Some of my best thinking happens in sketchbooks, on whiteboards, and in the middle of travelling somewhere new.
About Me
I'm the kind of designer who questions the brief before opening Figma. Not to slow things down but because the most expensive thing a team can do is solve the wrong problem beautifully.
I started in fashion learning how people interact with products, spaces, and brands long before I knew what UX was. That lens never left me. I transitioned into digital design because I wanted that same attention to human behaviour, but with the ability to measure and improve it.
Four years in, I've worked across e-commerce, retail, and edtech and what excites me most is still the same thing: finding the gap between what a product promises and what a user actually experiences, then closing it.
I'm looking to go deeper working on products at scale, with teams who believe that good design isn't just about aesthetics, but about outcomes that last.
Product Designer
2025 - Present
Freelance, Bangalore
Taking on UX/UI projects across diverse domains from app design to marketing websites and B2B products. Working independently across the full design process, from research and wireframes through to final UI delivery for clients.
Product Designer
2024 - 2025
Glamzy, Mysuru
Led end-to-end UX across two major product verticals a consumer e-commerce app and an in-house B2B POS system. Worked directly with product and engineering to ship research-backed designs that improved AOV, in-store billing speed, and upsell consistency across 30+ retail locations.
UX Designer
2023 - 2024
Simplilearn, Bangalore
Owned UX research and redesign for a homepage serving 1.3 million monthly visitors. Ran moderated user interviews across two geographies, reframed the core problem from visual to structural, and delivered a solution that lifted engagement by 24% in the US and 17% in India within a month of launch.
Freelance UI/UX Designer
2022 - 2023
Self-employed, Chennai
Designed mobile and web experiences for clients across travel, e-commerce, and SaaS — delivering wireframes, prototypes, and final UI in Figma. Conducted UAT across staging environments and iterated based on real user feedback and heatmap data.
Fashion Designer & Merchandiser
2020 - 2022
Stitch Factory, Chennai
Managed product presentation, buying workflows, and retail merchandising across collections. This hands-on experience with how people interact with physical products and retail spaces directly shaped the observation instincts I now bring to UX.
At a Glance
Projects Delivered
Years Experience
Accolades
Gaurav
Gaurav Swarnkar
Lead Design Manager, Esko · Ex-Simplilearn (Direct Manager)
Her impressive evolution from fashion designer to impactful product designer, strong sense of ownership, and proactive mindset make her a valuable asset to any team. I confidently recommend Aayushi for design positions.
Shashi Gupta
Shashi Gupta
Founder, Snackdesi · Ex-Glamzy
She always prioritised understanding the problem deeply before jumping to solutions. Aayushi has a strong sense of the complete user journey and ensured that every design decision aligned with the end-to-end experience, not just individual screens.
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If you've made it this far, the work clearly spoke to you.
Whether it's a full-time role, a freelance project, or just a good design conversation — my inbox is always open."
